The Smartest Treadmill on the Block Life Fitness Leads the Revolution in Entertainment and Exercise with New Platinum Club Series Treadmills

Denver, August 2, 2007 – Life Fitness is introducing its most innovative treadmills to date – answering the call for home gym equipment that engages both body and mind. With its sleek, sophisticated design, the new Platinum Club Series delivers a stunning lineup of features including seamless iPod® integration, a Virtual Trainer for workout motivation and education, USB connectivity, vibrant workout landscapes and an integrated LCD touch screen for TV viewing.

“For the last decade Life Fitness has led the revolution in merging entertainment with exercise equipment,” said Dan Wille, vice president, consumer retail business for Life Fitness. “This new treadmill combines innovative entertainment and motivational features to deliver the ultimate user experience.”

The First to Deliver Seamless iPod Integration
It seemed only natural that the leader in fitness equipment be the first to partner with the top provider in digital entertainment to create seamless integration with the iPod. This compatibility makes it possible for iPod users to plug in and charge their iPods and iPod nanos, control their iPod playlists from the console, and watch iPod-delivered video on the equipment’s large integrated LCD screen. With the new Platinum Club Series treadmills, exercisers can easily view their playlists and watch iPod-delivered video content on the machine’s 15-inch integrated LCD screen. Users can plug their headphones directly into the equipment console or their iPod while safely storing their player in the iPod holding tray.

Life Fitness Virtual Trainer – the Face of the Future
Life Fitness recognized the growing need to provide workout support for exercisers at home. The new Platinum Club Series treadmills provide exercisers with a unique tool at their fingertips – the Life Fitness Virtual Trainer – to motivate and educate over the duration of their workout.

The Virtual Trainer takes the intimidation out of beginning a new workout, helps users choose the best workout to meet their goals and provides ongoing encouragement while exercising. With the push of a button, a male or female trainer appears on the integrated LCD screen and advises the user on every aspect of the workout, from describing workout programs to updates on workout statistics including distance, calories and time.

Training Assistance in a Flash
To further personalize the workout experience, Life Fitness also added a USB port, which enables users and trainers alike to create and save pre-set workouts and track the user’s progress. Now users and trainers can store customized workouts on a USB memory stick they plug directly into the treadmill so they can view and select a workout program on the equipment’s integrated LCD screen. At the end of the workout, they can save the results on the USB stick and track performance over time.

“The USB port enables exercisers to get on and go,” Wille said. “Once they select their pre-set workout, the treadmill automatically reads their settings and begins their program without the need for any data entry.”

Created by: Life Fitness Award-Winning Design Team
Building upon the sleek look of the latest Life Fitness cardiovascular products, the new Platinum Club Series features an inviting design using sophisticated, sculpted forms and clear, open sightlines.

No detail ignored, the new treadmills feature a larger running surface so exercisers enjoy more space while working out; larger handrails so exercisers feel more secure; a new Activity Zone that places the most used controls at the user’s fingertips; and a built-in touch screen ergonomically designed to optimize viewing for users of different heights and to minimize glare. Home users also will enjoy the machine’s removable cup holders for easy cleaning and the treadmill’s reduced decibel level for a quieter environment.

Workout Landscape™ Perspectives
The new Platinum Club Series treadmills also feature the visually appealing Workout Landscape Perspectives, which enable exercisers to select from three motivating landscapes – a mountain, 400 meter Track or 5K nature trail. Users can make on-the-fly perspective changes by pressing the designated button on the integrated LCD screen.

The new Platinum Club Series treadmills are initially available in three models – a 15-inch integrated LCD touch screen that can control iPod entertainment, the Virtual Trainer and customized USB workouts; a 7-inch integrated LCD touch screen; or a basic LED display with limited features. The treadmills are priced from $5,999 to $7,999 depending on the model.

Visit www.lifefitness.com or call 1-800-634-8637 for more information.

About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.

iPod is a registered trademark of Apple, Inc.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com

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