Lifecycle exercise bike earns international design honor

Good Design Award recognizes Life Fitness’ 95Ci for form, function and innovation

FRANKLIN PARK, Ill. – March 1, 2004 – Life Fitness, the leading manufacturer of a full line of cardiovascular and strength-training equipment, is pleased to announce that its 95Ci Lifecycle exercise bike has earned a prestigious Good Design Award from The Chicago Athenaeum: Museum of Architecture and Design.

“We are honored that our premier commercial Lifecycle exercise bike has been given this distinguished honor for its exceptional design,” said Kevin Grodzki, president and chief executive officer, Life Fitness. “Life Fitness understands that first impressions are important and fitness facilities need their members to have a positive response to seeing, as well as using, their machines. So together with Cesaroni Design Associates, we developed a dynamic look that incorporates a mix of contemporary colors with custom angled tubing to deliver an outstanding product that will contribute to the overall style and ambience of fitness facilities.”

The Museum’s Good Design program was founded in 1950 by pioneers of American and modern design and is one of the oldest and most important design competitions in the world. This year, the Museum awarded more than 200 Good Design designations in categories including automotive, electronics and household appliances. The products were judged on form, function and innovation.

The 95Ci will be part of the Good Design Show/Exhibition April 3 through June 13, 2004, at The Chicago Athenaeum: Museum of Architecture and Design, 190 South Roselle Road, Schaumburg, Ill.

95Ci Lifecycle Exercise Bike

Introduced in 2002, the 95Ci Lifecycle exercise bike boasts a sleek, dynamic design with optimal ergonomics. Based on biomechanical research, the seat post is angled at 73 degrees to ensure the proper knee position for users of various heights. The bike also offers a vertical ratchet seat adjustment with 27 adjustments in half-inch increments and the Comfort Curve Plus seat.

Handlebars feature generous forearm support and the patented Lifepulse heart rate sensors in both upright and racing positions. For more comfort, its “wide-ride” pedals measure five inches across and have 11 strap adjustment positions for a customized fit. Self-powered, the bike has a wide variety of workouts, 25 resistance levels and up to 500 watts of resistance.

About Life Fitness

Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of reliable, high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for more than 25 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used in health, fitness and wellness facilities, as well as in homes, worldwide. The company is headquartered near Chicago and distributes its equipment in more than 120 countries.

Product photography is available upon request. Please contact Tracey M. Budz at 312.258.3904.

Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation. Good Design is a trademark of The Chicago Athenaeum: Museum of Architecture and Design.

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