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Life Fitness to be the exclusive distributor of the Peak PilateSystem

SAN FRANCISCO – Feb. 27, 2003 – Life Fitness, the leading manufacturer of a full line of cardiovascular and strength-training equipment, today at the International Health, Racquet and Sportsclub Association (IHRSA) convention, announced an agreement with Peak Pilates, Boulder, Colo., to be the exclusive distributor of the company’s new Peak PilateSystem.

The agreement grants Life Fitness exclusive rights to distribute the product to commercial health clubs and vertical markets worldwide. Additional terms of the deal are not being disclosed.

“Teaming up with such a credible, established Pilates manufacturer as Peak gives Life Fitness a foothold in this fast-growing exercise segment,” said David Gibbons, Life Fitness vice president of business development and strategic planning. “Fitness facilities have been buying Pilates equipment at increasing rates over the last several years, and these units will give Life Fitness a product offering in the Pilates category that is particularly well-suited to a health club environment.”

Peak PilateSystem Deluxe and Reformer

The product is available in two models, the Deluxe and the Reformer. The Deluxe, with an exclusive, patent-pending design, is the only portable that includes three essential pieces of Pilates equipment (Reformer, Cadillac and Mat) in one compact, foldable footprint that allows for a complete Pilates workout on one piece of equipment. The Reformer is the only portable that is foldable, comes standard at personal training height and is upgradeable to a full multi-use combination system. Both models are ideally suited for uses ranging from personal training to group exercise class settings where space is limited and convenient storage is necessary.

These unique, all-in-one systems, are supported by the Peak PilateSystem Instructor Training Program, a condensed training program based on the classical approach to the Pilates Method.

“We are pleased to partner with the world’s leading fitness equipment company to introduce an innovative system that is the first foldable, portable, multi-use Pilates product in the marketplace,” said Julie Lobdell, president and CEO, Peak Pilates. “We bring the expertise, precision engineering and commitment to quality that is the hallmark of our core line of Pilates equipment to the new Peak PilateSystem products.”

Price, Warranty and Availability

The Peak PilateSystem Deluxe has a list price of $2,995, and the Peak PilateSystem Reformer will list for $2,595. Both units will have a five-year warranty, will be distributed through Life Fitness and will be available by the end of Q2 2003.

About Peak Pilates

Peak Pilates, founded in 1996, provides the complete Pilates solution, including innovative equipment designs, expert consulting services and unparalleled instructor training. The company is well known in the Pilates industry for its knowledgeable staff and high-quality equipment that incorporates the original designs of Joseph H. Pilates with technological advances to enhance safety and performance. Committed to advancing the quality of Pilates equipment and education available to health and fitness professionals, the company has teamed with leading experts to develop a new training program that provides instructors with an excellent foundation in the classic Pilates Method.

About Life Fitness

Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of reliable, high-quality fitness equipment for commercial and consumer use. Its cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used in health, fitness and wellness facilities, as well as in homes, worldwide. The company is headquartered near Chicago and distributes its equipment in more than 120 countries.

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Product photography is available upon request. Please contact Tracey M. Budz at 312.258.3904.

Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation.

Peak PilateSystem is a trademark of Peak Pilates.

Life Fitness, 10601 West Belmont Ave., Franklin Park, Ill. 60131 Phone: 847.288.3300, www.lifefitness.com

 

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