Life Fitness updates units in Fit Series strength selectorized line |
Single-station Duals ideal for unsupervised fitness facilities
FRANKLIN PARK, Ill. – Jul. 9, 2003 - Life Fitness, the leading manufacturer of a full line of cardiovascular and strength-training equipment, today introduced five newly redesigned single-station Duals in its Fit Series strength selectorized line: Biceps/Triceps, Lat/Low Row, Leg Curl/Extension, Leg Press/Calf Raise and Multi Press. Replacing previous models of the same names, these new units are complements to the Fit Series Fit 1 and Fit 3 Multi Gyms introduced in 2002 and provide facilities with maximum flexibility to customize strength offerings to meet users' needs. Each piece sports a new tower design, including full rear shrouds and partial front shrouds, to create a family look.
Space-efficient, the Duals offer multiple functionality in an easy-to-use, ergonomically and biomechanically correct platform. Exercisers and facility owners and operators will appreciate the simplicity of the Duals, as they allow users to perform common and basic exercises with minimal adjustments, making them ideal for unsupervised centers.
"The redesigned Duals are targeted at vertical market facilities, such as multi-unit residential and hospitality facilities, that might be price and space sensitive, but need a variety of quality equipment that is built to last," said Greg Highsmith, senior business director, strength at Life Fitness. "Life Fitness' Fit Series gives space-constrained facilities a complete package of strength-training tools to grow and change their facilities as their customers demand."
Availability, Warranty and PriceAvailable now, the Biceps/Triceps and Lat/Low Row have a list price of $1,599, the Leg Press/Calf Raise is $1,899, the Leg Curl/Extension is $1,699 and the Multi Press is $1,799. The units have a 10-year warranty on the frames and welds (coating excluded), five years on pillow blocks, pulleys, weight plates and guide rods, one year on cables and grips and 90 days on upholstery.
About Life FitnessLife Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of reliable, high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 25 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used in health, fitness and wellness facilities, as well as in homes, worldwide. The company is headquartered near Chicago and distributes its equipment in more than 120 countries.
Fit Series, Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation.
Life Fitness, 10601 West Belmont Ave., Franklin Park, Ill. 60131 Phone: 847.288.3300, www.lifefitness.com
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